Sunday, 10 August 2008

Love Saves The Day... or What Really Killed Top of the Pops!

Cramming to credit all my references for a project I'm working on, I came across this when re-reading George Monbiot's Heat:.

'Love Miles: The distance you must travel to visit friends and partners and relatives on the other side of the planet. The world could be destroyed by love.'

In other reading (like I said, I'm cramming) WiReD's Chris Anderson has a book from a couple of years back, 'The Long Tail', which neatly explains the economics behind why our tastes and choices have, in the past, been constrained by only being able to access goods in the physical world and the limitations imposed on us by suppliers who have only been willing to stock what they are pretty certain they'll sell.

Now that we have a virtually infinite catalogue of books, CDs, movies etc at our fingertips, our tastes are broadening rapidly. The importance of what lies at the the top of the charts is beginning to diminish as the aggregate of all of the more obscure books, films, music tracks selected by people who, in the past, could never have even found them in Tesco or Wal-Mart begins to dominate the numbers. Fascinating stuff, but still all about our capacity and desire to consume more products.

How to balance the economics of commercial innovation with those of green innovation?

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