The Sweet Spot

I didn't even realise I'd sent a letter to the editor until someone mailed me and said they'd read my missive in this week's Computing. I'd actually commented on a blog which was spun off the Computing site. My comment got topped and tailed and turned into a Letter to the Editor in old world parlance. Anyway, all publicity is good publicity I suppose. It's worth perusing the actual blog post I commented on... as ever the IT world is obsessed with hardware and datacentres as the 'low hanging fruit' for green first movers with little thought as yet as to just how projects (green or otherwise) are delivered.

You can have non-green products delivered in a sustainable way OR green products delivered in traditional non-green ways. The sweet spot we're aiming for is where green products are also delivered using green and sustainable tools and delivery techniques.

This is where I was coming from at the Agile Business Conference and where I'll keep coming from as a I gather up Bright Green Solutions which hit this sweet spot.