Wednesday, 2 July 2008

Just tell me what to do.

On the face of it it's encouraging to read the report in today's Guardian that, based on an ICM survey, voters now believe that taking positive action to address the climate crisis is more important than tackling the recession. This news is particularly welcome after last week's Ipsos Mori poll which suggested that people's interest in the green agenda is waning in the face of the economic downturn.

There are, however, some caveats to the more upbeat ICM findings which hint that people don't really want the responsibility of tackling climate issues and are instead, looking to the government to take the lead.

This reinforces the need for regulation and intervention and mirrors many attitudes in the corporate world where businesses and their subdivisions clamour to be seen to do something green (and don't get me wrong, the small steps are important) but large scale energy savings, recycling and reuse benefits will only ever be derived when the CEO or the Board mandate it.

When companies suddenly find their carbon performance taxed and their senior executives find themselves having to deliver on green targets, this will all of a sudden ripple down organisational hierarchies which will leap from 'greenwashing' PR activities into true green action programmes.

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