Monday, 7 July 2008

What's the big idea?

Solving the climate crisis isn't rocket science. Well, actually, some of it is a bit like rocket science but, in the main, it's the small incremental changes that we can all make, which will make a big difference, whilst we wait for the REALLY BIG IDEAS to come along.

Perhaps unsurprisingly, when you ask a group of people for green ideas, a number of common themes begin to emerge. Lots of thoughts about better transport, about home-working, about better lighting, less wasteful printing, etc.

This tells us that the real killer apps and ideas are harder to come by, but it also suggests that there is still a huge amount to be done to address the more everyday themes on people's minds.

No comments: