Found this on WorldChanging (and if you haven't got the book yet, why not?). It dates back to June but relates directly to my earlier post and some of onegreenerday's overall thoughts around doing the right thing.It's worth a read... particularly as it suggests that the small steps which individuals and organisations are beginning to take to be greener might actually have an adverse effect as consumers do their bit and then relax...
"I've changed my lightbulbs now, so now I'm off to the shops in my new 4x4 to pick up my new plasma tv!"
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